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As the internet has become the first port of call for most prospective buyers, estate agents can feel somewhat swamped with buyers. The issue is not a lack of enquiries, but which of those enquiries will turn out to be serious. This is because many estate agency websites are simply an invitation for buyers to register on line, yet all too often this results in huge numbers of poorly qualified “window shoppers” applying. Whilst this is a good service for the buyer who is “just browsing” it can be difficult to assess the seriousness of genuine buyers from their basic requirements alone. This is...
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There can be nothing better suited to the internet than property, and hits to property websites far outnumber those of any other industry. The ability to be able to search in the comfort of your own home, usually without having to provide any personal details, is certainly attractive and has transformed the way the public begins to look for their new home. So will the internet replace contemporary estate agency? It would certainly seem not. Ultimately property search portals are regarded by buyers as a supercharged local property newspaper, with a fairly comprehensive selection of homes on...
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Every town has a variety of styles of estate agent, from the soulless “corporate” agency driven by figures, to the one-man band; from arty-contemporary to pushy-salesy. Each type tends to appeal to a specific sector of the property-owning community, and rightly so – buyers and sellers alike need to be comfortable working with an agent that reflects their own values. So perhaps it’s time we actually spelt out exactly the type of approach we strive to adopt. Certainly many have commented that our office design and website has a pleasant contemporary feel, but what does this actually say about...
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First impressions are not only important when selling your home, they are absolutely critical. When people come to view a property for the first time, they are unlikely to be scrutinising the unseen. They are simply trying to get a feel for the property. They will be bombarded with mostly visual impressions, many of which you can manage. For example, if your kitchen is looking tired, it can easily be spruced up with new cabinet doors. Even just replacing the handles can look good, or you could even go further and fit a new worktop. Kitchen flooring which may have passed its best is also...
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Sellers often approach us after an unsatisfactory experience with another agent, particularly in relation to poor levels of feedback following property viewings. Surely prompt and constructive feedback should be a fundamental part of any estate agent’s service to their clients! Only when agents understand what buyers think of a property can they deliver practical advice that will enhance its sale prospects. The agent and the seller should be working hand-in-hand to achieve the desired outcome, based significantly on buyers’ comments. We also understand the seller’s anguish in simply not...
